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Ashley Papagni

Public Information Manager
City of Orlando Fire Department

Ashley Papagni has held the position of Public Information Manager for the City of Orlando Fire Department now for six years, with the largest response to the Pulse Tragedy. Papagni has an illustrious background in journalism, specializing in news reporting, video production, public relations, and social media. Papagni has worked for NBC/ABC stations in Orlando and Fort Myers. She has also worked in public affairs for the Assistant Secretary of Defense at the Pentagon in Washington, D.C. She graduated with a Broadcast Journalism B.A. from the University of Central Florida, an M.S. from Columbia University’s Graduate School of Journalism in New York City and is now a Ph.D. candidate in Crisis and Risk Communication at UCF focusing on social capital and recruitment in public safety.

Ashley Papagni’s Session(s):


12:30 p.m.–1:15 p.m. Pacific Time —

Increasing Your Department's Presence and Engagement Strategies on Social Media

Compassion, Competition and Consistency.

Ever wonder why some posts go viral and others stay stagnant? With the ever changing algorithms is hard to tell which post really reach the targets you hoped for. However, there are some ways in which you can guarantee to grow your following by sharing REAL stories. We will discuss how to identify stories that pull at heartstrings through compassion, how to use your local agencies as creative competition to up your social status, and how to determine what content aligns with your organization and be consistent about your brand. 


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