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Monday, May 9, 2022    10:30 a.m.–11:15 a.m. Pacific Time

Using Social Media as a Recruitment Tool

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For years, the Fort Worth Police Department was able to stand out as one of the only police departments that was continuing to find recruits and stay staffed at max capacity while other departments nationally were struggling.  This was done by being a department that not only appealed to the people in the real world, but also appealed to those in the social media world.  And in this day and age, social media is where most people get their news and form their opinions about the police profession.  2020 was a year unlike any other, but the Fort Worth Police Department was still able to obtain recruits and push out graduating classes.  This course will share with you our winning recruitment formulas before, during and after 2020, through the good times and the bad.

Takeaways include:

  • Why you must go viral
  • The winning formula for successful recruitment videos
  • How we survived through 2020
  • How can you appeal to the people to join you

 

Brad Perez
PIO/Videographer
Fort Worth Police Department

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