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Monday, May 9, 2022    12:30 p.m.–1:15 p.m. Pacific Time

Increasing Your Department's Presence and Engagement Strategies on Social Media

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Compassion, Competition and Consistency.

Ever wonder why some posts go viral and others stay stagnant? With the ever changing algorithms is hard to tell which post really reach the targets you hoped for. However, there are some ways in which you can guarantee to grow your following by sharing REAL stories. We will discuss how to identify stories that pull at heartstrings through compassion, how to use your local agencies as creative competition to up your social status, and how to determine what content aligns with your organization and be consistent about your brand. 


Ashley Papagni
Public Information Manager
City of Orlando Fire Department

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