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More and more, social media narratives and strategies aim to create discord and encourage people to transition from virtual reality (VR) outrage to real life (RL) action. In this session, Judy Pal will provide an overview of how malicious actors are using social media to cause discord and division in our communities and what agencies can do to counteract it. She’ll not only cover issues like factions, rumor, weaponizing social media, data deficits, and Doxxing, but will provide options for countering these unscrupulous strategies and highlight some best practices of agencies across the country.