How PIOs can Build Better Relationships with the Media

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Positive relationships between law enforcement agencies and media outlets within the communities they serve are critical. Media reporting impacts the public’s trust in law enforcement, which in turn influences everything from agency funding to receiving public assistance during significant cases.

In this workshop, we will discuss how police agencies can better relationships with media outlets through:

• Organizing targeted media days to create interest in your department’s work
• Using professional practices to enhance police & media partnerships
• Developing methods to create and pitch proactive news stories to reporters
• Engaging with difficult journalists you’d rather avoid