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Kathy Hieatt

Public Information Officer
Virginia Beach Sheriff's Office

Kathy Hieatt is the Public Information Officer for the Virginia Beach Sheriff’s Office, which operates the largest city jail in Virginia. Before joining the Sheriff’s Office in 2015, she worked for seven years as a reporter for The Virginian-Pilot newspaper, covering public safety, courts and state and local government. She is a native of Texas and graduated from the University of Texas at Austin in 2008 with a bachelor’s degree in journalism and a concentration in business and Spanish. She worked as a communications consultant for Virginia Beach Sheriff Ken Stolle’s successful 2017 reelection campaign and serves as the spokeswoman for the Pungo Strawberry Festival and Secretary for the Virginia Beach Crime Solvers organization. Both are nonprofits. She is a member of the National Information Officers Association and the Public Relations Society of America, a certified Zumba instructor, a proud Navy wife, and a volunteer mentor at a local Title I school.

Kathy Hieatt’s Session(s):

12:30pm - 1:15pm PDT — Tuesday, August 18, 2020

How VBSO Used Social Media to Effectively Communicate with the Public During COVID-19

COVID-19 has changed everything about how we live, work and play, especially for first responders on the front lines of the pandemic. 

Learn how the Virginia Beach Sheriff’s Office is leveraging social media to communicate with the public about COVID-19. Take-aways will include:

  • Targeting social media communications to your various constituencies
  • Tailoring your communications to the different social media platforms while maintaining consistent messaging
  • Integrating ongoing crisis communications into your existing social media strategy

Check out our early bird ticket prices!
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