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Michelle Proffitt

Digital Communications Coordinator
Lexington County Sheriff's Department

Michelle Proffitt is a content creator and brand storyteller. She holds a Master of Arts in Integrated Marketing Communication from Marist College (NY) and a Bachelor of Arts in Communication Arts from Franciscan University of Steubenville (OH).

Michelle joined the Lexington County Sheriff’s Department (SC) in April 2019 after working in private sector marketing. Prior to that, she served as a Public Information Specialist for the Pinellas County Sheriff’s Office (FL) from 2011-2014.

Under the Public Information Office, Michelle is responsible for content curation and community management across all social channels. She provides graphic design direction, manages agency branding assets, as well as directs photography and videography projects. In her role, Michelle also assists with the agency website, blog, and news releases. Since serving with LCSD, Michelle implemented the use of Instagram and Nextdoor to continue reaching more citizens in her community.

Michelle Proffitt’s Session(s):


12:30pm - 1:15pm PDT —

Your Framework to Consistently Put out Creative Content with Limited Resources & Personnel

Small agencies have even smaller teams with limited budgets. Maybe you’re a one-person show; charged with responding to media calls and designing flyers, AND posting to Facebook. But, how can you possibly write news releases, attend press conferences, reply to thousands of comments and finally have something creative to tweet on Twitter? You’re probably thinking there aren’t enough hours in the day…

With a few tools, a plan, and a little creativity, you (or your team) can consistently put out creative content without reinventing the wheel. A strategic social media manager works smarter, not harder.

You’ll leave this presentation with the following knowledge:

  • Equipment every small team should have in their arsenal
  • Must-have social tools designed to make your job easier
  • How to repurpose content for various platforms
  • and more!

Who this talk is for: Agency or department employees responsible for content creation or planning; public information officers or other communication leads whose role involves the development of engaging social posts/photos/videos.


Check out our early bird ticket prices!
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