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Tuesday, August 18, 2020    9:45am - 10:30am PDT

Getting “Social” On Social Media: Humanizing The Badge & Building Relationships

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Is your agency or organization on social media? Are you using social media to its fullest potential to communicate with the community you serve and to build relationships? Do the people that you serve know who you are & how you serve them?

During this workshop, we will take a look at how to use social media for two-way communication as law enforcement or first responder agency, and as an individual officer representing your agency.

This workshop will discuss ways to use social media as a communications tool, including how to:

  • Connect with the public and build relationships
  • Use social media for social listening to better serve your community
  • Build trust and credibility
  • Become a go-to source for information about what’s happening in the community & how it will affect them
  • Use best practices to get the most out of your social media posts

Who this training is for: Anyone running the main social media accounts or section/specialty unit accounts for their agency or organization, and anyone who is representing their agency as an individual officer/employee on social media.


Corporal Anne-Marie Clark
Social Media Officer
The Combined Forces Special Enforcement Unit of British Columbia

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