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Working as a Public Information Officer today is completely different than it was even five years ago. In a day in age when “citizen journalists” carry a computer and video camera in their pocket, news breaks on social media within seconds of it happening. While this information sharing means we now know more than ever, it also makes getting misinformation or rumors under control extremely difficult.
This session will cover case studies of what happens when tweets go viral for all the wrong reasons and traditional news media use social media to report on their stories, instead of checking first with the PIO or another credible source.
Attendees from this session will come away with: