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Tuesday, August 18, 2020    10:30am - 11:15am PDT

Disinformation & Misinformation — How to Debunk False Information Fast

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Working as a Public Information Officer today is completely different than it was even five years ago. In a day in age when “citizen journalists” carry a computer and video camera in their pocket, news breaks on social media within seconds of it happening. While this information sharing means we now know more than ever, it also makes getting misinformation or rumors under control extremely difficult.

This session will cover case studies of what happens when tweets go viral for all the wrong reasons and traditional news media use social media to report on their stories, instead of checking first with the PIO or another credible source.

Attendees from this session will come away with:

  • Steps you can take to get control of a story when it breaks on social media
  • Suggestions on how to best use different social listening tools
  • Ideas on how to manage the 24-hour social media news cycle – either solo or as part of a team
  • A sample checklist to use when responding to a crisis on social media

 

Christina Saull
Lead Public Information Officer
Metropolitan Washington Airports Authority

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