Jessie Brown

Social Media Specialist
Iowa Department of Natural Resources

Jessie Brown is the Social Media Specialist for the Iowa Department of Natural Resources. Jessie believes in the power of social media to inspire, engage, educate, and build quality relationships between government and residents. She has served as the vice president and Midwest representative for Government Social Media’s Member Council, led the relaunch of GSM’s Golden Post Awards, served on the board of Social Media Club Des Moines, and been named their Social Media Professional of the Year, and has been named a Top 100 Local Government Influencer twice by the national group Engaging Local Government Leaders. Jessie also works to help other social media professionals stay resilient in an often taxing and stressful field.

Jessie Brown’s Session

11:45 a.m.–12:30 p.m. Pacific — Wednesday, December 6, 2023

Cashing In Your Street Cred: Building and Benefitting from Trust With Your Audience

Any successful social media effort relies on building quality relationships with your audience, and the foundation for developing, maintaining, and benefitting from those relationships is built on trust. Learn how trust is built on a psychological level and how to apply those concepts to your everyday social content and response while maintaining healthy boundaries. Finally, cash in on what you've built by empowering your brand advocates and when it's necessary to talk about tough topics.

Check out our early bird ticket prices!