Cesar Caballero

Social Media Coordinator
Texas Transportation Institute - Youth Transportation Safety Program

Since the age of 5, Cesar Caballero has been enthralled by movies. His adult self is not too different - he is a pop culture, horror film, and Disney fanboy who has always prioritized educating young adults. 

As an award-winning storyteller who grew up on the Mexico-United States border, he loves weaving strong Latino characters and authentic culture into his tales. He has ample experience crafting original content, including screenplays, novels, short stories, social media, curriculum, and grants. In his previous career, he was a Master Bilingual Teacher with notoriety for transforming at-risk Latino youth by creating an engaging multimedia curriculum that brought the magic of movies into the classroom, catapulting him onto center stage at national and international education conferences. His greatest passions are imagination, event planning, creative thinking, people management, social media, and writing. 

These days, he works as the Social Media Coordinator for a non-profit organization that promotes safe driving among our youth; here, he gets to make a difference not just in his community but in the world while using his talents and skills.

Cesar Caballero’s Session

9:45 a.m.–10:30 a.m. Pacific — Wednesday, December 6, 2023

Revamp Your Social: How a Social Media Audit & Brand Toolkit Can Help You Reach Relevant Audiences

In this session, you'll learn how Cesar and his team revamped the TTI social media brand image at the Youth Transportation Safety Program. He’ll share strategies and tools that anybody in the government or non-profit sectors can use to advance their social media presence and brand image online. This session will highlight what they did right and what they learned in the process, including but not limited to our color palette, logos, social media audits, gap analysis, and the social media guidelines we developed. 

You'll learn:

  • A framework for conducting your own social media audit.
  • Guidelines to consider when considering your social media presence and brand image.
  • Ideas on how to develop your social media guidelines. 
  • Tips on how to conduct your brand's or organization's gap analysis.
  • Other useful tips to consider in your social media platforms.
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