Eric Olsen

12:30 p.m.–1:15 p.m. Pacific — Wednesday, December 6, 2023

Crisis Communications 101: What To Do When Disaster Strikes

Communicating during a crisis is a public relations professional's worst nightmare. It keeps us up at night and makes our stomach turn. We all hope to never experience a crisis communications scenario throughout our careers. However, the hard truth is if you do not develop a crisis communications strategy, then you are setting yourself up for failure when a crisis does arise.

Leveraging nearly a decade's worth of experience working as a senior advisor and communications professional for a member of the U.S. House of Representatives, Eric will walk you through the ins and outs of developing and executing an effective crisis communications strategy. You will learn how to control the narrative, manage internal and external communications, and much more.