Andrew Belanger

Statewide Social Media Director and Digital Content Administrator
State of Michigan

Andrew Belanger serves as the statewide social media director and digital content administrator for the State of Michigan. In this role, Andrew oversees the state’s global social media program, designing, maintaining, and enforcing statewide social media policies and standards. He guides social strategies, goals, best practices, training, and education, covering +800 accounts and +300 content authors connecting over 8 million followers. He has been featured in USA Today, the New York Times, the Washington Post, U.S. News World & Report, and more for his work supporting government social media. In addition to working for the State of Michigan, Andrew is the Government Social Media’s elected northeast council representative, serving members in CT, DE, D.C., KY, IN, ME, MD, MA, MI, NH, NJ, NY, OH, PA, RI, VT, VA, WV. As a former law enforcement officer, Andrew has an interest in crisis communications and humanizing government social media to expand constituent engagement. Andrew holds a master’s degree in higher adult learning and education from Michigan State University.

Andrew Belanger’s Session

8:00 a.m.–8:45 a.m. Pacific — Wednesday, December 6, 2023

How to Develop a Business Case for Getting Your Agency Started on a New Platform

An estimated 4.9 billion people worldwide will use social media in 2023 to connect, interact, and build online communities. Across various social platforms, users will consume content, share information, and news, review and purchase goods and services, engage with brands and companies, and more. With the ever-changing digital landscape and the rise, acquisition, and fall of social media technologies, it can be difficult to invest and manage organizational brands strategically. This session will explore various issues related to scaling up and scaling down your social media presence.

You’ll learn:

  • Best practices to evaluate your current digital footprint.
  • Tips for reviewing current and emerging technologies.
  • What questions to ask and answer when considering a change.
  • How to build a business case and get leadership support.
  • How to put in place a framework to strategically add and remove accounts from your brand portfolio.
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