Ellis Johnson (they/them)

Digital Marketing Strategist
Seattle Public Library

Ellis Johnson (they/them) leads social media and content strategies for the Seattle Public Library as a Digital Marketing Strategist. Their team at the Library won Best Instagram at the 2023 Government Social Media Conference. Ellis loves using creative thinking and outside-the-box content ideas to engage communities and bring public programs and services to life.

They have over eight years of experience in social media for Seattle-area public agencies, including leading social media strategies for Public Health – Seattle & King County’s COVID-19 response and King County Metro Transit.

Ellis Johnson (they/them)’s Session

8:15 a.m.–9:00 a.m. Pacific — Thursday, December 7, 2023

Algorithm Schmalgorithm: How Big Social Media Tricked Us Into Doing Math, and What You Can Do About It

Social media platforms are overflowing with numbers—engagements, click-through rates, reach, impressions, and views. Understanding these numbers is an essential skill for social media professionals, but the sheer amount of information available and mysterious, rapidly changing algorithms can make social media reporting a daunting task for creatives.

In this session, we’ll discuss what these numbers can tell us, what they can’t, and how to pair analytics with your creativity and instincts to drive your content strategy. Using examples from the Seattle Public Library, we’ll walk through how to use analytics to get a picture of the overall health of your channels, learn about your audience, and demonstrate your team’s impact.

You’ll learn:

  • Which insights make sense to focus on for your unique content strategy and goals
  • How to level up your reporting with native analytics and third-party reporting tools
  • Taking care of yourself when your numbers aren’t what you hoped for
Check out our early bird ticket prices!
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