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In this session, you'll learn how Cesar and his team revamped the TTI social media brand image at the Youth Transportation Safety Program. He’ll share strategies and tools that anybody in the government or non-profit sectors can use to advance their social media presence and brand image online. This session will highlight what they did right and what they learned in the process, including but not limited to our color palette, logos, social media audits, gap analysis, and the social media guidelines we developed. 

You'll learn:

  • A framework for conducting your own social media audit.
  • Guidelines to consider when considering your social media presence and brand image.
  • Ideas on how to develop your social media guidelines. 
  • Tips on how to conduct your brand's or organization's gap analysis.
  • Other useful tips to consider in your social media platforms.

Cesar Caballero
Social Media Strategist
Texas Transportation Institute - Youth Transportation Safety Program