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With audience attention spans shorter than ever, emoji can help convey information quickly in a relatable, eye-catching way. With more than 3,600 characters now available, what is the best way to use emoji in your official communications while balancing accessibility, cultural nuances, and representation — all while avoiding embarrassing moments? Learn from real-world examples and current research about how to lead by using emoji to share ideas succinctly, relate to your audience, and add personality to conversations.


Warren Kagarise
Digital Engagement Manager
King County, WA