Warren Kagarise

Digital Engagement Manager
King County, WA

Warren Kagarise is the digital engagement manager for King County, WA, where he leads efforts to connect the nation’s 12th-largest county with 2.2 million residents via social media and other digital tools.

A former journalist, Warren’s career in public service started in 2013 when he served as communications coordinator for the City of Issaquah, WA.

Warren was named the 2023 Social Media Professional of the Year by Government Social Media. He is also a member of the Engaging Local Government Leaders (ELGL) Board of Directors, a member of Nextdoor’s Public Agency Advisory Board, and past president of the Government Social Media Membership Council.

Warren Kagarise’s Session

8:00 a.m.–8:45 a.m. PT — Tuesday, December 10, 2024

Taking Social Seriously: Overcoming Barriers to Make Decisions Using Social Feedback

Your social audience is crucial to your organization’s outreach — yet many government agencies do not include followers’ input when making official decisions. In fact, research shows it takes 47 online messages to a public agency to equal the same influence as 1 message delivered in person. Overcoming barriers to using social feedback in decision-making starts with empowering leaders and colleagues within your organization.

Learn techniques to collect and analyze feedback to make the process more accessible and engaging for your audience and coworkers. Discover ways to humanize your social audience to colleagues and build trust with key players. Use data to help decision-makers understand the importance of social feedback to make more effective, informed, and representative choices.

Takeaways:

  • Identify what barriers exist — and why — and learn strategies to overcome resistance.
  • Help leaders and colleagues understand the importance of digital engagement.
  • Advocate for your social audience in your organization’s decision-making process.
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