Cesar Caballero

Social Media Strategist
Texas Transportation Institute - Youth Transportation Safety Program

Since the age of 5, Cesar Caballero has been enthralled by movies. His adult self is not too different - he is a pop culture, horror film, and Disney fanboy who has always prioritized educating young adults. 

As an award-winning storyteller who grew up on the Mexico-United States border, he loves weaving strong Latino characters and authentic culture into his tales. He has ample experience crafting original content, including screenplays, novels, short stories, social media, curriculum, and grants. In his previous career, he was a Master Bilingual Teacher with a notoriety for transforming at-risk Latino youth by creating an engaging multimedia curriculum that brought the magic of movies into the classroom, catapulting him onto center stage at national and international education conferences. His greatest passions are imagination, event planning, creative thinking, people management, social media, and writing. 

These days, he works as the Social Media Strategist for a non-profit organization that promotes safe driving among our youth; here, he gets to make a difference not just in his community but in the world while using his talents and skills.

Cesar Caballero’s Session

10:45 a.m.–11:30 a.m. PT — Wednesday, December 11, 2024

How to Build a Successful Social Media Content Calendar

In this session, Cesar will discuss how to best organize your social media content and how to assess what works and what doesn't for your audience. He will go over social media audience personas and brand toolkits in order to implement those findings and translate them into an effective and engaging social media content calendar. 
Key takeaways:
  • Cesar will provide a Social Media Audience Personas Guide and Brand Toolkit blueprint along with instructions on how to best use it, including identifying personas based on your agency's needs.
  • He'll share how several programs and management tools, such as Canva, Hootsuite, and Asana, can make life easier for your social media team.
  • How a calendar can help you organize and keep track of short-term and long-term content planning. 
Check out our early bird ticket prices!
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