Chris Malpass

Chief Commercial Officer
Social Simulator
Chris is an expert in crisis management, with more than 15 years of experience supporting public and private sector clients in responding to high-impact incidents and issues.
Chris also develops and delivers cutting-edge crisis preparedness training for clients globally, running immersive workshops and simulations to help client teams build the knowledge, skills, and confidence they need to manage a real-world crisis effectively.
Chris' experience includes roles for Deloitte Risk Advisory and the BBC.
He has a Masters in International Public Relations from the Cardiff School of Journalism.

Chris Malpass’s Session

9:00 a.m.–12:00 a.m. PT —

Harnessing Social Media Effectively During An Emergency

This interactive, hands-on workshop will cover guiding principles and best practices for harnessing social media effectively during an emergency. Attendees will learn about active monitoring of priority channels, receive guidance on messaging, and understand tips for engagement with priority stakeholders on different channels. 
Workshop leader Chris Malpass, with over 10 years of experience in preparedness training, will provide a mix of theory and recent case studies to highlight how these practices come together in real life. Attendees will participate in a team-based tabletop simulation for a chance to apply theory to a scenario-based practical session. Between each phase, Chris will run debrief sessions to allow participants to share their rationale and for Chris and the workshop group to provide feedback. Join us for this very detailed walk-through of social media crisis communications to equip your team with everything they need to communicate effectively with the public when your agency's next emergency arises. 
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