Crystal Robertson

Crystal Robertson is a seasoned Project Manager and Senior Social Media Strategist with over a decade of experience crafting and executing impactful digital marketing strategies. She has a proven track record in driving brand growth through innovative social media campaigns, employee advocacy programs, and data-driven decision-making. Crystal excels in leading cross-functional teams to achieve direction, alignment, and commitment, ensuring that every project meets and exceeds its objectives. 

Currently, Crystal plays a pivotal role at the United States Postal Service, where she leverages her expertise to enhance the organization's digital presence and communication outreach. Her strategic mindset and collaborative leadership style have enabled her to successfully launch and manage programs that significantly boost brand visibility and engagement. She is skilled in managing complex projects, from inception to execution, ensuring that every detail aligns with the broader organizational goals. Her commitment to continuous improvement and staying ahead of industry trends has made her a sought-after expert in the field of social media management.

Crystal has been affectionately referred to as a "Postal-brat," coming from a proud Postal lineage. Her mother is a retired postmaster with 36 years of service, and her stepfather is a mailman with 35 years of service. Crystal's deep pride in the USPS is unmistakable, and her dedication to advancing the organization was recognized when she was named a 2024 PRNEWS Top Women Honoree.