Frances La Rue

Public Affairs Manager
City of Anna, TX

Frances La Rue is the Communications Manager for the City of Anna, Texas. As a 1-person shop, she is responsible for implementing the strategic integrated communications plan for the city. From graphic design and video production to copywriting, social media management, and PIO, she wears many hats. Before Anna, Frances worked in municipal communications for McKinney, TX, and Corona, CA.

Frances received a master's degree in Strategic Communication & Innovation and a Graduate Certificate in Advanced Digital & Social Media from Texas Tech University. She received her bachelor's degree in Marketing and a master's degree in Organizational Leadership from California Baptist University.

Frances spends her free time with her husband and two young children, reading and road-tripping.

Frances La Rue’s Session

12:00 p.m.–12:45 p.m. PT — Thursday, December 12, 2024

Tips for Repurposing, Remixing, & Refreshing Social Media Content for Recurring Events & Announcements

Recurring events and announcements are essential to any social media strategy, but keeping the content fresh and engaging can be challenging. In this session, we'll explore practical tips for repurposing, remixing, and refreshing your social media content to maintain audience interest and maximize impact. Learn how to breathe new life into your existing content, creatively adapt it for different platforms, and ensure your recurring events and announcements stay relevant and captivating. Join us to discover time-saving strategies that keep your content dynamic and your audience engaged, even for the most frequent updates.

Key takeaways:

  • See real examples of recurring messaging refreshed year over year.
  • Gain time-saving tips to efficiently manage frequent updates while keeping your social media presence vibrant.
  • Discover strategies for maintaining audience engagement with dynamic and relevant content.
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