Jessie Brown

8:45 a.m.–9:30 a.m. PT — Thursday, December 12, 2024

8 Simple Rules of Engagement for Your Social Communities

You're head coach material - quit spending all your time playing referee in the comments! Take the lead on creating a healthy social media presence for your agency by learning how to set the tone for all those who care loudly in your community. Build a playbook full of strategies that know the best defense against negativity is a good offense (yeah, that's right). Learn how to develop a voice and content that draws valuable community-building engagement, how to build off your everyday successes, and how to react when things get thorny.

Takeaways:

• Overcome negativity and drive conversations to benefit your agency and your community
• Manage difficult situations to protect your agency's brand and your mental wellbeing
• Institutionalize strategies and best practices to keep your community engaged and online presences thriving