Mary Watkins

12:45 p.m.–1:30 p.m. PT — Thursday, December 12, 2024

Work Smarter, Not Harder: Building a Loyal Audience Across Social Channels

If you’ve searched “How to gain more followers” on Google, this presentation is for you. Social media is a wonderful opportunity to communicate, but with a wealth of platforms, how can you reach your desired audience? Join Mary as she shares her strategy for creating persuasive social media content that builds a loyal audience. By breaking down each platform and evaluating the best strategies to reach your audiences, you’ll learn how to pivot messages to perform across social media platforms.

Attendees of this talk will leave with:

• An understanding of unique approaches that perform well on Twitter/X, Threads, Facebook, Instagram, and TikTok
• A quick guide for creating persuasive content
• Tips on how to build (and maintain) a loyal following as a government agency 
• Innovative ways to pivot one message to be successful across social media platforms