Social Media for Government Conference

Zack Seipert’s Session

8:45 a.m.–9:30 a.m. PT — Wednesday, December 11, 2024

How to Succeed in a Pay-to-Play Space with No Budget

In today’s social media landscape, organic reach is shrinking, and it often feels like the only way to get your message seen is to pay for it. But for many government and public sector teams, a big social media budget just isn’t an option. So, how do you ensure your content still reaches the people who need it most?

In this session, we’ll explore how to navigate the world of social media when budgets are tight and the rules are changing. You’ll learn:

Why organic reach is declining and what this means for your social media strategy
Creative, low-cost tactics to increase engagement and visibility without spending a dime
Real-life examples of government agencies finding success in a pay-to-play world
Actionable tips you can implement immediately to expand your audience reach

Whether you’re a beginner or have some experience managing social media for your agency, this session will leave you with fresh ideas, new strategies, and a renewed sense of possibility for making your content shine—even without the ad dollars.