Back to Agenda
Looking forward to this session? Share it!
In this session, Cesar will discuss how to best organize your social media content and how to assess what works and what doesn't for your audience. He will go over social media audience personas and brand toolkits in order to implement those findings and translate them into an effective and engaging social media content calendar.
Key takeaways:
- Cesar will provide a Social Media Audience Personas Guide and Brand Toolkit blueprint along with instructions on how to best use it, including identifying personas based on your agency's needs.
- He'll share how several programs and management tools, such as Canva, Hootsuite, and Asana, can make life easier for your social media team.
- How a calendar can help you organize and keep track of short-term and long-term content planning.
Cesar Caballero
Social Media Strategist
Texas Transportation Institute - Youth Transportation Safety Program