Crystal will share how USPS defined its brand voice, mapped its audiences, and tailored platform strategies to deliver the right message in the right tone—without losing sight of its public service mission. Attendees will gain a blueprint for balancing creativity, clarity, and consistency across a complex digital ecosystem.
During the session, Social Simulator will combine theory and practice, providing a hands-on tabletop scenario that encourages participants to apply misinformation best practices in a realistic simulated crisis. Join us for this detailed exploration of modern misinformation to equip your team with everything they need to navigate the information landscape.
Marie will explore how to set up lightweight systems that fit into your existing workload, so content creation doesn’t feel like another full-time job. You’ll leave with a content idea-tracking template, a plug-and-play post checklist, and a practical one-page social media plan you can use to turn your “Saved” folder into approved posts that engage your community—without burning out.
Learn from a mix of industry leaders who will share the proven social media strategies they use to grow their brands.
We bring over 10 years of experience in social media education. That means you can count on a vetted, specially curated series of sessions and seasoned, experienced speakers to tackle topics that have the biggest impact on your agency or office’s social media strategy.
Share ideas and strategies across government sectors. Join peers from federal, state, and local agencies to exchange what’s working—whether you serve parks & rec, public works, human services, transportation, or emergency management.
Expand your network beyond your silo. This event is one of the few dedicated to social media in government. Engage with communications professionals across agencies, validate your approach, and leave inspired by new concepts.
Address the communication challenges public agencies face today. Dive into sessions on crisis and emergency response, misinformation mitigation, community trust-building, and reputation management in the public sector.
Learn from each platform's unique potential. Get practical guides on navigating established social platforms and emerging tools — along with what metrics really matter in government work.
Get answers tailored to your agency. Participate in live panels, Q&As, and facilitated discussions focused on government problems — ask your hardest questions, compare approaches, and sharpen your strategy.
Walk away with actionable toolkits. Gain access to templates, policy blueprints, content plans, playbooks, and examples designed specifically for government communications teams.
If you're a professional that manages your government or public agency’s social media channels, this event is for you!
I’m always so excited to attend a Social Media Summit. No matter how many times I attend, I always leave learning new ways I can improve my organization’s social media and my skills as a digital media specialist.”
Every speaker was very knowledgeable and approachable. I left the Summit feeling motivated and well equipped to take the next steps in our social media strategies going forward!”
SMSsummit Government 2025 was definitely worth the cost of admission. I learned so much and can't wait to rewatch sessions about AI and analytics specifically. As a one-woman communications department, there were more than a dozen tips/tricks/practical advice I could immediately start implementing in my practice. Thank you!”
Just attended the recent Social Media Summit and absolutely loved it! Every presenter was incredibly knowledgeable and informative, such a great mix of insights and practical takeaways. It was an easy and engaging way to gain a wealth of knowledge, connect with like minded professionals, and strengthen your social media outreach. Highly recommend it to anyone looking to grow their agency’s presence online!”
Taking a chance on SMSsummit was a wonderful addition to my professional development training this year. I walked away with actionable strategies I could implement immediately, plus a roadmap of ideas for future initiatives. The session topics were tailored for government social media managers at every level. The combination of recorded presentations and engaging live Q&As created an experience that exceeded my expectations.”
We love this conference and our team always learns a lot of valuable information. We love engaging with others in the chat and learning from our peers as well!”
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