A true growth operator with international experience spanning SaaS, marketing, and product, Brooke is currently the General Manager of Flockler, a Relay Commerce brand, driving results through a global cross-functional team. She’s worked with several global brands, including LEGO, and brings sharp expertise in scaling, strategy, and execution.
11:15 a.m.–11:30 a.m. PT — Wednesday, December 10, 2025
Government agencies do great work, but too often, it gets buried. This talk will explore how small comms teams can use existing social media, photos, and resident posts to visually show impact, build trust, and connect with citizens, without needing to start from scratch every time.
Instead of defaulting to press releases and long updates, we'll look at how to repurpose and display existing content (including resident voices) in ways that boost visibility and civic pride.
Takeaways include:
Why traditional communications (press releases, PDFs, static updates) often go unseen
The value of “showing, not saying” in public communications
Sharing examples
How to surface existing social posts from departments or staff teams
Guardrails for moderating and approving content safely
Small steps to start: one campaign, one feed, one improvement
How this builds public trust and saves comms teams time