Claire Turner

Associate Director
Social Simulator

Claire is a former public servant and local authority communicator, as well as a digital communications specialist for the UK Environment Agency.

Claire has delivered training for thousands of civil servants. She has also led the design and roll-out of our most successful crisis training for clients, including L’Oréal, Lloyd’s of London, and Shell.
 
She is a founder, running her own social media business for more than 10 years, as well as being one of the longest-serving members of the Helpful team.

Claire Turner’s Session

9:00 a.m.–12:00 a.m. PT — Tuesday, December 9, 2025

Managing Misinformation in the AI Age

In this interactive workshop, the experts at Social Simulator will explore various types of misinformation and best practices to manage it. Attendees will learn about different forms of misinformation and their impacts, how AI has changed the landscape, how to verify content, and how to combat misinformation with the tools you have on hand.

During the session, Social Simulator will combine theory and practice, providing a hands-on tabletop scenario that encourages participants to apply misinformation best practices in a realistic simulated crisis. Join us for this detailed exploration of modern misinformation to equip your team with everything they need to navigate the information landscape.

By the end of this session, participants will:

  • Understand the full spectrum of misinformation and the motivations behind it, from false narratives to AI-generated synthetic media
  • Recognize how artificial intelligence is reshaping the spread and perception of misinformation
  • Apply practical verification techniques to assess and respond to questionable content
  • Strengthen their ability to communicate clearly and credibly under pressure
  • Practice coordination and decision-making via an immersive, scenario-based tabletop exercise.
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