Emily Haney

8:45 a.m.– 9:30 a.m. PT — Thursday, December 11, 2025

Panel: Digital Tools That Can Support Gov Social Media Managers

Between creating content, managing approvals, and responding to your community, government social media work can feel like a nonstop juggling act. The right digital tools can make all the difference—helping you streamline workflows, boost collaboration, and focus more time on what really matters: connecting with your community. In this session, you’ll hear from fellow public communicators about the tools and systems that have transformed their day-to-day work, improved cross-department coordination, and supported creative, data-driven storytelling.

Key Takeaways:

• Discover digital tools that simplify scheduling, approvals, monitoring, and reporting—so you can focus on impact, not busywork.

• Explore how government agencies can use neighborhood apps, email newsletters, and SMS platforms to meet residents where they are—especially in underserved or low-tech communities.

• Learn how to create efficiencies that free up time for creativity, engagement, and proactive communication.

• Find out which free tools can get the job done—and when it’s worth investing in paid platforms for greater performance or security.

• Get practical ideas for smoother onboarding and collaboration across teams, inspired by examples like Seattle’s interdepartmental communications model.