Serena Riddle

9:45 a.m.–10:30 a.m. PT — Thursday, December 11, 2025

From Script to Screen: Creating Engaging Video Content

In this presentation, Serena will go behind the scenes of social media creation to explore how video content is strategically planned, created, and delivered to the public. This session will walk attendees through the full content pipeline from the first idea to the final post, demonstrating how digital media individuals or teams balance creativity, compliance, and clarity in their messaging. Attendees will gain a firsthand look at the tools and workflows that support effective content development, including how videos can fit into broader goals.

Featuring real examples and tool demos, this session aims to build transparency and inspire those to create videos with purpose and confidence.

Key Takeaways:

• Understand the full lifecycle of a video from concept to post.
• Learn how to use tools like Canva, Adobe, and CapCut to streamline production.
• Discover ways to align video content with agency goals (recruitment, public awareness, safety messaging, etc.).
• Gain practical tips for staying creative while maintaining public trust and accuracy.
• See how transparency in the creative process helps build credibility with your audience.