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You've got a great idea for improving your agency’s social media. Maybe it's a new platform, a content strategy shift, or a big campaign. But getting leadership to say “yes” (or even listen!) can be half the battle. This session is all about how to pitch those ideas in a way that builds trust, shows value, and gets you the green light. We’ll talk about reading the room, aligning your ideas with leadership goals, and proving that innovation doesn’t mean risky, it means smart.
You'll walk away with:
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Tips for framing social media ideas as solutions to leadership priorities
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Strategies to build credibility and trust with decision-makers
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Real-world examples of what works (and what doesn’t) when trying to get buy-in
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Ways to build momentum through small wins before asking for big ones
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Tools to prepare and present ideas with confidence
Jennifer Preston
Public Information Officer
Town of Collierville, Tennessee