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In a time when misinformation spreads faster than facts, government communicators play a critical role in safeguarding public trust. And when it comes to fibs, myths, and tall, TALL tales, the Pennsylvania Game Commission has probably seen them all!
In "Truth vs. Trolls," we will explore strategic approaches used to combat these misguided comments that the Pennsylvania Game Commission has seen in recent history. We will discuss the tactics used by bad actors to mislead the public and provide strategies for identifying, responding to, and mitigating the spread of fake news.
Attendees will leave with tools to promote transparency, strengthen credibility, build trust, and stay one step ahead of the trolls.
Attendees can anticipate learning more about:
- Identifying misinformation vs. disinformation and understanding WHY it matters.
- Building a rapid response strategy with your Social Media Preparedness Toolkit.
- Best practices for providing clear, consistent, and credible information.
- Leaning on your ‘trusted followers’ to help soften the blows of misinformation.
Kristi Reinaker
Social Media & Communications Manager
Pennsylvania Game Commission