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While the ocean covers 71% of Earth’s surface, we’d like to cover 100% of our community in some way. That requires public trust. Dive into the lessons from the ocean on crisis communications, transparency and unlocking the extraordinary among your ordinary. Explore the power of “no, but” when engaging with leaders and stakeholders across your organization. Test the waters of letting data build your case for accountable, accessible content that keeps your community engaged and on your side.
Attendees will gain valuable lessons on:
- The role of social media in building, retaining, and losing public trust
- The necessity of trust in a crisis
- How to rebuild trust when you lose it
Jameil Weldon
Social Media Manager
Mecklenburg County, NC