Digital Tools That Can Support Gov Social Media Managers

Looking forward to this session? Share it!

Between creating content, managing approvals, and responding to your community, government social media work can feel like a nonstop juggling act. The right digital tools can make all the difference—helping you streamline workflows, boost collaboration, and focus more time on what really matters: connecting with your community. In this session, you’ll hear from fellow public communicators about the tools and systems that have transformed their day-to-day work, improved cross-department coordination, and supported creative, data-driven storytelling.

Key Takeaways:

• Discover digital tools that simplify scheduling, approvals, monitoring, and reporting—so you can focus on impact, not busywork.

• Explore how government agencies can use neighborhood apps, email newsletters, and SMS platforms to meet residents where they are—especially in underserved or low-tech communities.

• Learn how to create efficiencies that free up time for creativity, engagement, and proactive communication.

• Find out which free tools can get the job done—and when it’s worth investing in paid platforms for greater performance or security.

• Get practical ideas for smoother onboarding and collaboration across teams, inspired by examples like Seattle’s interdepartmental communications model.