Jessie Brown

12:30 p.m.–1:15 p.m. PT — Thursday, June 5, 2025

Panel: Mastering the Shift: How Government Agencies Thrive Amid Social Media & Platform Changes

Social media platforms are in a constant state of flux, and for government agencies, staying relevant and effective requires a strategic approach to managing these changes. This panel brings together seasoned social media managers from public sector organizations to discuss how they stay informed about platform updates, prioritize new features, and adapt communication strategies to maintain engagement. Panelists will share insights on:

• Evaluating new platforms and features while maintaining focus on core messaging.

• Managing leadership expectations when platform changes impact metrics and ROI.

• Preparing for and responding to major disruptions—like policy shifts, algorithm updates, or global news events.

• Training staff to adapt quickly and align with evolving social media strategies.

• Identifying unexpected opportunities that arise from platform changes and leveraging them to enhance public outreach.

Join this session to learn how leading government agencies stay agile, strategic, and ready for whatever comes next in the social media landscape.