Caitlin Locascio-King

Co-Founder
Magenta Fusion Brandworks
Caitlin LoCascio-King is the co-founder, attorney and social media strategist behind Magenta Fusion Brandworks, bringing over 15 years of experience as a business attorney and nearly a decade in social media strategy and consulting. At Magenta, Caitlin works on branding, social media consulting and management and website development, helping clients establish a strong digital presence that drives meaningful engagement.

With a deep understanding of digital communication, Caitlin works with teams of all sizes—from government agencies to public sector organizations—to maximize their social media impact. An early adopter of digital platforms, she blends the art of branding with the science of business growth. She first honed her expertise by working with e-commerce clients, helping Etsy and Shopify sellers generate annual eight-figure sales. Today, she applies that same strategic thinking to private sector and public agency clients, equipping them with practical tools to enhance engagement, transparency and trust.

A frequent speaker and educator, Caitlin is passionate about empowering organizations to scale their digital presence effectively and ethically. At the Social Media Strategies Summit, she will share actionable insights to help solo and small team public agencies do more with less, ensuring their social media efforts drive real impact.

Caitlin Locascio-King’s Session

9:00 a.m.–12:00 a.m. PT — Tuesday, June 3, 2025

Pre-Summit Workshop: Social Media on a Shoestring: Big Impact Strategies for Small Teams

For small or one-person teams, managing social media can feel overwhelming—especially when balancing limited resources with high expectations. This interactive, hands-on workshop is designed to help public agencies and government organizations streamline their social media strategies, maximize efficiency, and achieve meaningful engagement without overextending their team.

Through a mix of expert insights, real-world case studies, and actionable exercises, Caitlin LoCascio-King—founder of Magenta Fusion Brandworks—will guide attendees through practical, budget-friendly strategies that drive impact.

Check out our early bird ticket prices!
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