Agenda at a Glance

Anything can be exciting with the right approach! In this session, you’ll learn how to make any topic—no matter how mundane—stand out on social media by using eye-catching, creative, and shareable strategies. We’ll explore social media best practices and out-of-the-box thinking to help your content shine. From drafting compelling hooks to designing engaging visuals, this session is packed with actionable examples to inspire your next post and transform even the most ordinary topics into scroll-stopping content.

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This session will equip government communications professionals with the tools and insights to manage negative comments, trolls, and misinformation on social media platforms effectively and legally. Key topics include:

• Explore the psychology behind negative commenters, including trolls, upset individuals, and persistent haters, to inform strategic and balanced responses.
• Learn practical approaches for handling different types of commenters and when to engage, ignore, or report.
• Discuss why facts alone often fail to change minds, how this contributes to the spread of misinformation, and what you can do about it.
• Delve into the legal landscape of social media, focusing on First Amendment rights, the limits of content moderation, and best practices for working closely with legal teams to ensure compliance with archiving and deletion protocols.

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