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Social media has transformed how government agencies communicate, but standing out and building trust in today’s crowded digital space requires creativity and authenticity. Join the Seal Beach Police Department as they share how humor, storytelling, and transparency have made them a national standout. This session explores how a small community’s innovative approach to social media can inspire and empower your agency to connect with your audience in relatable and meaningful ways.
Key Takeaways:
- Harness the Power of Humor: Learn strategies for incorporating light-hearted content and memes to humanize your agency and foster engagement.
- Build Trust and Authenticity: Discover how behind-the-scenes content and transparent communication can strengthen community relationships.
- Balance Humor and Professionalism: Understand when humor is appropriate and how to handle sensitive situations with respect and care.
- Adapt During Crises: Explore real-life examples of using social media creatively during challenges like protests and lockdowns to maintain public trust and engagement.
Jordan Mirakian
Police Sergeant
Seal Beach Police Department