Amplifying Voices: How Government Can Leverage Community Feedback for Social Media Success

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In this session, we’ll focus on the shift government content creators must make to move beyond the traditional "us-and-them" dynamic. To build meaningful relationships with constituents, it’s crucial to engage in local events and actively listen to community feedback. By better understanding the unique needs of diverse communities, government agencies can create social media strategies that are both inclusive and impactful. This session will provide actionable techniques for building deeper connections through compelling storytelling, effective collaboration with local organizations, and transparent communication. Attendees will leave with a stronger sense of how to engage with their communities and foster trust, making government social media a more accessible and relatable tool.

What attendees will learn from this session:

• Learn how to move away from an "us-and-them" dynamic and foster genuine connections with constituents.
• Discover strategies for engaging with local events to better understand the needs of diverse communities.
• Gain actionable techniques for sharing compelling stories that resonate with the public.
• Explore ways to collaborate with local organizations and strengthen community partnerships.
• Equip yourself with clear communication strategies to build public trust and enhance engagement.