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Public agencies often face unique challenges in fostering trust and transparency with their communities. In this session, discover how strategic social media efforts can break down barriers of skepticism and build authentic connections. Through real-world examples and actionable strategies, you’ll learn how to:
- Communicate transparently to address community concerns.
- Use storytelling to humanize your agency and amplify its mission.
- Leverage social listening to understand and respond to public sentiment.
- Create meaningful engagement that fosters trust and accountability.
Join this session to explore how thoughtful social media strategies can turn skeptics into advocates and strengthen the relationship between government entities and the communities they serve.
Kati Hartwig
Senior Digital Media Specialist
Columbus Regional Airport Authority