AI for Government Marketers: Tools, Tips, and Strategies for Success

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Is AI all you hear about these days, but you don’t know where to start? Or, the last time you tried AI, were you less than impressed? Whether you're a team of one or part of a larger department, using AI smartly can help you craft better content, save time, and make a bigger impact—all while keeping the human touch your community trusts.

In this session, Zack Seipert breaks AI down into a three-part framework: Learn, Leverage, and Lead.

• Learn: Understand the AI basics every communicator needs—key terms, trends, and best practices.
• Leverage: Be guided through walkthroughs specifically for government communicators and discover tools, tips, and strategies you can start using right away.
• Lead: AI isn’t all rainbows and butterflies. Let’s champion responsible AI use, maintain transparency, and keep public trust at the center of our work.

You'll leave energized, equipped, and ready to put AI to work!