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In an era of information overload, crafting effective social media strategies for government agencies requires more than creativity—it demands data-driven insights. In this session, we’ll explore how to harness analytics, metrics, and emerging trends to create smarter, more impactful social media campaigns. Whether you're managing crisis communication or promoting local initiatives, this session will equip you with actionable tips to optimize your social media efforts through the power of data.

 

Jennifer Davies
Strategic Communications Manager
City of Las Vegas, Nevada