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For small or one-person teams, managing social media can feel overwhelming—especially when balancing limited resources with high expectations. This interactive, hands-on workshop is designed to help public agencies and government organizations streamline their social media strategies, maximize efficiency, and achieve meaningful engagement without overextending their team.
Through a mix of expert insights, real-world case studies, and actionable exercises, Caitlin LoCascio-King—founder of Magenta Fusion Brandworks—will guide attendees through practical, budget-friendly strategies that drive impact.
TRAINING AGENDA & ACTIVITIES
Part 1: Prioritization & Strategy – Doing More with Less
- How to assess your agency’s unique goals and choose the right platforms
- Identifying the content that delivers the highest return on investment (ROI)
- Streamlining messaging for clarity and consistency across platforms
Hands-on Activity: Build a simple, high-impact content plan tailored to your agency’s needs
Part 2: Efficiency Hacks & Content Creation – Streamlining Your Workflow
- Time-saving tools for content creation, scheduling, and automation
- Templates and frameworks to simplify your workflow
- Strategies for repurposing content to maximize reach
- Engaging storytelling techniques that don’t require a big budget
Hands-on Activity: Develop a month’s worth of content ideas in 15 minutes
Part 3: Engagement & Analytics – Maximizing Impact with Minimal Resources
- Best practices for fostering audience engagement with limited staffing
- Encouraging community participation and user-generated content
- How to track key performance indicators (KPIs) and refine your approach
- Quick reporting methods to showcase results and justify social media efforts
Hands-on Activity: Create a simple KPI tracking system for your agency
Who Should Attend?
This workshop is ideal for small social media teams, solo practitioners, and government agencies operating with limited budgets who want to do more with less.
Caitlin Locascio-King
Co-Founder
Magenta Fusion Brandworks