Russel Lolacher

Product Director, DriveBC Modernization
BC Ministry of Transportation and Infrastructure

Russel Lolacher is the Product Director for DriveBC Modernization, responsible for leading the vision/mission of one of our government’s most popular information services. His role is to deliver a customer-centric and more resilient, personalized, and accessible digital platform while supporting the digital transformation of his ministry.

Previously, Russel was the Director of Web and Social Media Services, where he created and championed the government's first social customer care program, leading the same team for almost 12 years. He also founded the Digital Engagement Community of Practice for all agencies across the BC Public Service. His work was recognized by ICMI, Hootsuite, and Instagram and led to speaking on international stages on building public trust during day-to-day operations and emergency events.  

Russel Lolacher’s Session

11:45 a.m.–12:45 p.m. PT — Wednesday, May 15, 2024

Panel: "Ask Us Anything" Panel: Making Less-Than-Exciting Government Content Interesting on Social Media

This panel of marketers is here to answer any and all of your questions. This session will be AMA-style, so come prepared with anything you want them to answer related to the topic of "Making Less-Than-Exciting Government Content Interesting on Social Media"!

Check out our early bird ticket prices!
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