Frances La Rue

Public Affairs Manager
City of Anna, TX

Frances La Rue is the Communications Manager for the City of Anna, Texas. As a 1-person shop, she is responsible for implementing the strategic integrated communications plan for the city. From graphic design and video production to copywriting, social media management, and PIO, she wears many hats. Before Anna, Frances worked in municipal communications for McKinney, TX, and Corona, CA.

Frances received a master's degree in Strategic Communication & Innovation and a Graduate Certificate in Advanced Digital & Social Media from Texas Tech University. She received her bachelor's degree in Marketing and a master's degree in Organizational Leadership from California Baptist University.

Frances spends her free time with her husband and two young children, reading and road-tripping.

Frances La Rue’s Session

12:45 p.m.–1:30 p.m. PT — Wednesday, May 15, 2024

Tips & Tricks for Diversifying Your Content Across Platforms

In this session, Frances will unlock the secrets to crafting compelling content for each social media platform. She’ll guide you through planning campaigns that resonate on every platform, saving you time and preserving your mental well-being. Discover efficiency hacks to streamline content creation and walk away with actionable tips to elevate your government social media game while maintaining your sanity. Don't miss this chance to transform your content strategy and boost your digital presence!

Takeaways include:

  • Master content customization for diverse platforms, from copywriting to visuals and memes.
  • Balance long-term brand building and short-term impact in your content strategy.
  • Discover efficiency hacks for streamlined government social media management.
Check out our early bird ticket prices!
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