Deanna Shoss

Director of Communications and Outreach
Chicago Office of Inspector General

Deanna Shoss has served as the Director of Communications and Outreach for the City of Chicago Office of Inspector General since November 2022.

Deanna joined the OIG with tremendous experience in digital and social media, communications, and community engagement across the public, private, and not-for-profit arenas. Previously, Shoss founded Intercultural Talk, Inc., a digital, intercultural, and real-life marketing agency. She enjoyed eleven years in City government (notably, she personally got the dinosaur at O’Hare International Airport through security), being past President of the League of Chicago Theatres, leading Public Relations for McDonald’s Owner/Operators of Eastern New England, and directing marketing and communications for Jewish Child & Family Services and JVS Chicago.

She holds a BA in comparative literature from Indiana University-Bloomington, an MA in integrated professional studies (Anthropology/Marketing) from DePaul University, and is an AFAA Certified Group Fitness Instructor.

Deanna Shoss’s Session

1:30 p.m.–2:15 p.m. PT — Wednesday, May 15, 2024

How to Engage When You Can’t Engage on Social Media: Strategy and Tactics for Sensitive Government Topics

It’s all about engagement on social media, right? What happens if you are a government agency that is leader-driven, is managing sensitive information, or perhaps operating under ordinances that govern what you can say publicly?

In this session, you will hear from an Inspector General’s Office (and the Inspector General herself!) on what a social media strategy can be when you can't always engage or respond to the public directly. We’ll look at how to navigate content approval processes, consistent messaging when you're dealing with sensitive material and ways to still be creative and grow your presence with vetted, evergreen content.

You’ll learn:

  • Secrets to mining existing, vetted content for a vibrant multi-channel presence.
  • Tips for sustainable systems and approval processes to consistently capture your agency and agency leader’s voice.
  • How to supercharge creativity without losing control of message delivery with livestream video, sharable digital media assets, and more.
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