Emily Haney

Social Media Manager
City of Lincoln

Emily Haney is the Social Media Manager for the City of Lincoln, Nebraska, where she capitalizes on trends, analytics, and a good pun to connect with the community. She also uses her expertise to help City of Lincoln departments engage creatively and effectively with residents. She has an eye for detail and the perfect sunset photo. Emily made the leap into government social media after working in daily news as a photojournalist.  

She enjoys participating in three book clubs, competing in archery tournaments, and FaceTiming her nephew. She’s a champion in Lincoln Young Professionals Group and a Big Sister in Big Brothers Big Sisters Lincoln. Emily recently received the City of Lincoln Mayor’s Award of Excellence for her innovative social media lifeguard hiring campaign. Originally from Georgia, she's a proud University of Georgia alumna, where she received degrees in journalism and French. Go dawgs! 

Emily Haney’s Session

8:00 a.m.–8:45 a.m. PT — Wednesday, May 15, 2024

Data-Driven Social Media: How to Leverage Insights to Drive Strategy

In this session, Emily will discuss the City of Lincoln’s approach to utilizing analytics for platform growth and how you can adapt them to your socials. The discussion will focus on how to analyze data effectively, emphasizing the importance of regular content analysis for optimal outcomes. Participants will learn to identify key data points,

 interpret their significance, and develop goals and action items around them. Additionally, a case study from a recent lifeguard hiring campaign will be explored, demonstrating how to use analytics in real-time to your benefit. By the end of this session, you will be ready to take your social media to the next level with the data already at your fingertips. 

You’ll leave with:  

  • Practical tools and budget-friendly tricks for analysis 
  • Key data points tailored to your organization's needs 
  • The ability to translate data insights into actionable goals
Check out our early bird ticket prices!
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