Deanna Shoss

12:45 p.m.–1:30 p.m. PT — Wednesday, May 15, 2024

How to Engage When You Can’t Engage on Social Media: Strategy and Tactics for Sensitive Government Topics

It’s all about engagement on social media, right? What happens if you are a government agency that is leader-driven, is managing sensitive information, or perhaps operating under ordinances that govern what you can say publicly?

In this session, you will hear from an Inspector General’s Office (and the Inspector General herself!) on what a social media strategy can be when you can't always engage or respond to the public directly. We’ll look at how to navigate content approval processes, consistent messaging when you're dealing with sensitive material and ways to still be creative and grow your presence with vetted, evergreen content.

You’ll learn:

• Secrets to mining existing, vetted content for a vibrant multi-channel presence.
• Tips for sustainable systems and approval processes to consistently capture your agency and agency leader’s voice.
• How to supercharge creativity without losing control of message delivery with livestream video, sharable digital media assets, and more.