Russel Lolacher

Russel Lolacher is the Product Director for DriveBC Modernization, responsible for leading the vision/mission of one of our government’s most popular information services. His role is to deliver a customer-centric and more resilient, personalized, and accessible digital platform while supporting the digital transformation of his ministry.

Previously, Russel was the Director of Web and Social Media Services, where he created and championed the government's first social customer care program, leading the same team for almost 12 years. He also founded the Digital Engagement Community of Practice for all agencies across the BC Public Service. His work was recognized by ICMI, Hootsuite, and Instagram and led to speaking on international stages on building public trust during day-to-day operations and emergency events.