Agenda at a Glance

In this session, Emily will discuss the City of Lincoln’s approach to utilizing analytics for platform growth and how you can adapt them to your socials. The discussion will focus on how to analyze data effectively, emphasizing the importance of regular content analysis for optimal outcomes. Participants will learn to identify key data points,

 interpret their significance, and develop goals and action items around them. Additionally, a case study from a recent lifeguard hiring campaign will be explored, demonstrating how to use analytics in real-time to your benefit. By the end of this session, you will be ready to take your social media to the next level with the data already at your fingertips. 

You’ll leave with:  

• Practical tools and budget-friendly tricks for analysis 
• Key data points tailored to your organization's needs 
• The ability to translate data insights into actionable goals

(Read Less)

Unlock the power of Instagram for government agencies in this Instagram deep dive session. Attendees will delve into Instagram best practices and pro tips to learn how to create engaging content that stands out to your community.

In this session, you’ll gain a comprehensive understanding of the platform's dynamic features, including reels, carousels, grid posts, and stories; and how to optimize each for engagement. Hear firsthand experiences in managing Instagram profiles for cities of varying sizes and adapt your content to resonate with your audience. The session will review how the City of Tampa’s Instagram account grew from less than a thousand followers to over 100,000 followers in five years, and you’ll learn about growth strategies for starting a brand new account in 2024. Hear Plus, get tips on useful apps and tools for content creation and trend tracking.   

By the end of this session, you will have actionable steps to build a robust Instagram strategy, elevate your agency's digital presence, and make a lasting impact on your community. Join us for a concise, impactful session that will help you tell your agency’s story on the gram.

You’ll learn:

• Instagram best practices to optimize your content and boost engagement
• How to create content that resonates with your audience
• Organic growth strategies to build your online community
• Tools and tips for content creation and trend tracking

(Read Less)

Today, many government-run social media platforms are ditching the boring, stuffy, and uppity communication tactics from the past and are embracing a more fun, engaging, and interactive communication style with their audiences. While this creates opportunities for social media managers to think outside the box, there is also an important balance between fun and professionalism that should be considered when crafting your content strategy. Sharing funny and quirky posts is great, but will your followers listen when you need to share important information, such as weather emergencies or changes in legislation? In this session, you will learn tips on how to balance between being trendy and educational, conversational and direct, and funny and serious.

(Read Less)

In this engaging session, we'll share the ways in which creatives can play a pivotal role in assisting colleagues from various departments who (believe they) don't have innate creative talents. We'll explore the strategies, tools, and collaborative approaches that bridge the gap and help individuals of all backgrounds craft compelling and shareable content while simultaneously providing essential support and content ideas for teams with limited resources. You have the resources right in front of you; you just haven’t met them yet.

Through real-life success stories, attendees will be inspired and motivated to foster more meaningful and impactful connections within their organization and community.

You’ll be empowered with:
- Practical cross-departmental content strategies 
- Collaboration insights to encourage idea-sharing
- Creative problem-solving tactics to overcome challenges 

(Read Less)

This panel of marketers is here to answer any and all of your questions in real-time. This session will be "Ask Me Anything" style, so come prepared with anything you want them to answer related to the topic of "Making Less-Than-Exciting Government Content Interesting on Social Media"!

(Read Less)

It’s all about engagement on social media, right? What happens if you are a government agency that is leader-driven, is managing sensitive information, or perhaps operating under ordinances that govern what you can say publicly?

In this session, you will hear from an Inspector General’s Office (and the Inspector General herself!) on what a social media strategy can be when you can't always engage or respond to the public directly. We’ll look at how to navigate content approval processes, consistent messaging when you're dealing with sensitive material and ways to still be creative and grow your presence with vetted, evergreen content.

You’ll learn:

• Secrets to mining existing, vetted content for a vibrant multi-channel presence.
• Tips for sustainable systems and approval processes to consistently capture your agency and agency leader’s voice.
• How to supercharge creativity without losing control of message delivery with livestream video, sharable digital media assets, and more.

(Read Less)

In this session, Frances will unlock the secrets to crafting compelling content for each social media platform. She’ll guide you through planning campaigns that resonate on every platform, saving you time and preserving your mental well-being. Discover efficiency hacks to streamline content creation and walk away with actionable tips to elevate your government social media game while maintaining your sanity. Don't miss this chance to transform your content strategy and boost your digital presence!

Takeaways include:

• Master content customization for diverse platforms, from copywriting to visuals and memes.
• Balance long-term brand building and short-term impact in your content strategy.
• Discover efficiency hacks for streamlined government social media management.

(Read Less)

Your employees’ voices are powerful. From a recruitment standpoint alone, the best people to share what it means to work for your organization are the staff members working there now. But they could be stifling their voices due to misconceptions about what is allowed as a government employee.

Unleash those advocates! Our speaker will walk through the ways in which she has raised awareness among NIST staff of the do’s and don’ts for using social media appropriately as a federal employee. This session speaks to the positive side of internal social media policy and staff engagement.

 You’ll learn how to:

• Dispel myths about social media use
• Become a policy-based resource for your staff
• Build an engaged network for your agency’s efforts

(Read Less)

This panel of marketers is here to answer any and all of your questions in real time! This session will be "Ask Me Anything" style, so come prepared with anything you want them to answer related to increasing reach, followers, and engagement!

(Read Less)

We all have limited time and a lot of demands. With platforms popping up (or dying off) all the time, deciding where you’ll focus your attention might be one of the biggest decisions you’ll make for your organization. There’s no doubt data plays a huge role. We’ll talk about what to evaluate, including how your community looks and how to figure out if where they are is where you need to be. Every platform doesn’t come with a return on investment, so we’ll also look at how to make a compelling case to your leadership when it’s time to make a change.

You’ll learn:

• Key data points to use when making big brand decisions
• How to evaluate platforms based on your target audience(s)
• How to make a compelling case for your leadership

(Read Less)